Expand your browser for the full SOUND web experience.
No strategy can be built until you have a clear understanding of what drives your customer's attitudes, perceptions, and behavior. Our rigorous process ensures brands are built on a solid foundation by being grounded in leverageable insights.
We employ a whole-brained approach that blends classic positioning theory with human psychology, emotions, and instinctual behavior. The result is a positioning that truly differentiates and resonates with your core audience.
A brand’s visual identity communicates powerful messages about your brand through the power of design. Color, typography, iconography, and design system form the visual framework that create a lasting foundation for the brand.
Our message development process maps customer behaviors and beliefs to help create a communication platform that serves as the foundation for message articulation and story flow.
Our insight-driven process for creative brief development helps ensure that your concepts resonate with the right customer and help bring your positioning to life.
We have a knack for generating a wealth of innovative, multichannel tactical solutions that perfectly align with your brand’s Key Strategic Imperatives.
Simulating the future competitive marketplace that your brand is facing improves your ability to navigate different scenarios. We leverage several principles of competitive strategy, including disruption, differentiation, and innovation to develop a comprehensive plan to blunt your competitors.
The intricacies involved in marketing a portfolio of products can present a multitude of challenges. Our portfolio managing process ensures the franchise is effectively positioned, its brands are effectively co-positioned, and portfolio tactical and sales initiatives are synergized to promote efficiency and effectiveness.