We Aspire To
Great ideas don’t just invent themselves; they are created by people with a passion for excellence, an exacting nature, and the drive to push beyond the ordinary. Greatness can only be achieved when each and every idea is rigorously examined, thoroughly questioned, beaten up, pressure-tested for weakness, tweaked, honed, and polished.
For some, this can be a bit much—but we wouldn’t have it any other way. If it isn’t done right, it isn’t done. So, if at the end of this process, an idea has somehow managed to stand up to everything we can possibly throw at it, only then can it be considered SOUND.